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O7PLAY

Bringing out the fun in safe driving

O7Play is all about transforming the smartphone from a troublemaker into a powerful ally in the fight for safer roads and better drivers. Adopt it to engage, motivate, train your users and, most importantly, save lives.

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We have researched and applied gamification principles to ensure that your clients will constantly use your app, stay loyal to your company and improve their driving behaviour.

SAFEMILES

A LOYALTY PROGRAM THAT SAVES LIVES

At last safe drivers are rewarded for their efforts! SafeMiles® is a novel OSeven loyalty rewarding mechanism, the first of its kind rewarding drivers based on their driving behaviour. Meaning,  the safer the driver, the more SafeMiles® they collect. Drivers collect SafeMiles based on both the trip distance and their driving score which they can redeem to purchase goods and services or donate to charities and non-profit organizations.

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Every mile driven more safely than average equals the sum of the cost reduction associated with insurance, maintenance, fuel consumption, social security and the increase of the car value, on top of safety benefits for humanity. So, safe driving is a kind of mining process that creates value, and  SafeMiles® is the way to measure it.

Through SafeMiles, you can join the OSeven ecosystem where merchandizers, insurers, drivers and fleet owners profit from a beneficial force: Safe Driving. Join our mission for safer roads and keep your clients safe, engaged and loyal.

CHALLENGES

SMALL DAILY INCENTIVES THAT BOOST ENGAGEMENT

Everybody enjoys a good challenge. So do we, especially if we can motivate drivers to be safe & eco in this manner.

Set up custom safe driving challenges through the O7Portal and reward those who are successful. This way, users spend more time reviewing their score, performance and driving experience and stay engaged with your app.

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Educate and reward your drivers. Challenge them, for example, to complete 10 trips and 50km without using their mobile phone to win a free coffee. Or ask them to complete a whole week with no Speeding to win a €10 discount on their supermarket bill.

Challenges can be sponsored by retailers wanting to appeal to thousands of safe & eco drivers, bring new clients to their shop and at the same time enhance their CSR with enriched and innovative marketing material.

COMPETITIONS

A RACE FOR SAFETY

While in challenges drivers compete against themselves, in competitions, they compete against all other app users.

Create competitions swiftly and efficiently using the O7Portal since the procedure is fully automated. Run a monthly competition and reward “driver of the month”.

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Target users based on specific driving behaviours, decide on the awards quantity and value and the competition duration. Then, through the app drivers can compare their progress motivating them to compete to get into the awards zone.

The more creative you get with competition themes, the better for your users’ loyalty and engagement.

Our strategic gamified features may focus on user retention and monitoring, but they also forge a “safe & eco driver” mentality through education, training and coaching. To the new generation, safe driving becomes a “serious game”. To commercial or senior drivers, clear and tangible goals promote constant driving behaviour evaluation and improvement.
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HIGHLIGHTS

UNDERSTAND STRENGTHS & WEAKNESSES

After each trip completion, users can view the trip highlights to check the factors that determined the trip score and the associated driving risk. They also get trip feedback that educates and trains them to improve their driving behaviour.

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MAPS

DETAILED & INFORMATIVE FEEDBACK

After each trip completion, users can check their driving behaviour on the trip map, understand where and when the risky behaviours occurred. This feature is optional for users to activate or deactivate at any time.

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MESSAGES

SMART & EFFICIENT IN-APP COMMUNICATION SYSTEM

Create a unique customer experience with direct and customized communication between you and your app users. Decide a group of drivers by creating static or dynamic pools through the O7Portal and send them targeted full messages or notifications. Inform your users of their policy expiration, proactively warn drivers of bad weather conditions, or provide a discount on a taxi ride on their next night out.

COMBINE WITH
O7DRIVE & O7MILE

Implement an O7Play standalone App to draw market attention and educate your customers for the Usage-Based Insurance era spreading rapidly worldwide.

Combine O7Play with O7Drive or O7Mile to unleash full power smartphone telematics.

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